StructuredFor MarketersBrand Strategy & Positioning

Brand Values & Culture Strategy.

When company values are poster-on-the-wall statements that don't influence decisions or behavior.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~200 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
brand-values-culture-strategy.md Β· 200 words
You are a senior {{role}} brought in to help {{target_user}} complete a Brand Values & Culture Strategy.

# Context
Original working context: Define and operationalize brand values for {{company}}. Process: facilitate values discovery (not aspirational values β€” lived values from current behavior), define 4–6 core values with behavioral definitions, create interview questions to screen for values fit, write a values-in-action playbook for 5 common scenarios (hiring, crisis, customer complaint, innovation, partnerships). Include a quarterly values audit process and leadership modeling guidelines.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{company}}Companyinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When company values are poster-on-the-wall statements that don't influence decisions or behavior.

PRO TIP

Values that shape actual decisions (even uncomfortable ones) build trust internally and externally β€” vague aspirational values destroy credibility.

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