WorkflowFor E-commerce Sellers

Brand Acquisition & Buying Due Diligence.

Evaluating an e-commerce acquisition with a structured due diligence process. ✅

ChatGPT · Claude · Gemini·Advanced·~233 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
brand-acquisition-buying-due-diligence.md · 233 words
You are a senior {{role}} brought in to help {{target_user}} complete a Brand Acquisition & Buying Due Diligence.

# Context
Original working context:
- Step 1: I'm considering acquiring an e-commerce brand in {{category}} listed at {{asking_price}} with {{ttm_revenue}} and {{ttm_net_profit}}. Explain the standard e-commerce acquisition multiples and whether this asking price is reasonable.
- Step 2: Create a due diligence checklist covering: financial verification, traffic sources and sustainability, supplier relationships, intellectual property, review health, platform account standing, and team/contractor dependencies.
- Step 3: Identify the 5 highest-risk factors for this specific deal.
- Step 4: Write the LOI (Letter of Intent) framework and the key terms to negotiate. 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{category}}Categoryinsert your specific value
{{asking_price}}Asking price$99
{{ttm_revenue}}Ttm revenueinsert your specific value
{{ttm_net_profit}}Ttm net profitinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Evaluating an e-commerce acquisition with a structured due diligence process. ✅

PRO TIP

The most dangerous acquisitions are those where revenue is concentrated in a single traffic source (one keyword, one ad campaign, one influencer) — a single algorithm change can eliminate 50% of revenue. Verify traffic source diversity before any other due diligence.

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