WorkflowFor CorporateStrategic Thinking & Problem Solving

Blue ocean strategy canvas.

When seeking differentiation in a crowded market by creating new value, not just competing on existing terms

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~200 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
blue-ocean-strategy-canvas.md Β· 200 words
You are a senior {{role}} brought in to help {{target_user}} complete a Blue ocean strategy canvas.

# Context
Original working context:
- Help me find a blue ocean opportunity in {{industry_market}}.
- Step 1: Map the current competitive factors and what the industry competes on.
- Step 2: Identify which factors could be eliminated, reduced, raised, or created (ERRC grid).
- Step 3: Draw a new value curve that differentiates from the competition.
- Step 4: Identify the ideal target segment for this new positioning.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{industry_market}}Industry marketecommerce
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When seeking differentiation in a crowded market by creating new value, not just competing on existing terms

PRO TIP

Blue ocean thinking asks: what are customers tolerating that they hate? β€” the answer is often your biggest opportunity

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