StructuredFor E-commerce Sellers

Amazon PPC Campaign Architecture.

Launching a new product's PPC from scratch with a structured approach. ✅

ChatGPT · Claude · Gemini·Beginner·~228 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
amazon-ppc-campaign-architecture.md · 228 words
You are a senior {{role}} brought in to help {{target_user}} complete a Amazon PPC Campaign Architecture.

# Context
Original working context:
- Design a complete Amazon PPC campaign architecture for my product {{product_asin}} launching with a daily budget of {{amount}}. My primary keywords: {{list_10_15}}. Create a 4-campaign structure:
- 1. Automatic campaign — settings, bid strategy, and negatives to add,
- 2. Broad match keyword campaign — targeting approach and initial bids,
- 3. Exact match keyword campaign — top 5–10 target keywords and bid rationale,
- 4. Product targeting (ASIN) campaign — which competitor ASINs and categories to target. Include a 30-day optimization schedule. 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{product_asin}}Product asininsert your specific value
{{amount}}Amount$5,000
{{list_10_15}}List 10 15insert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Launching a new product's PPC from scratch with a structured approach. ✅

PRO TIP

Start your automatic campaign at $0.75 bids — not too low to win impressions, not too high to burn budget before you understand what converts. After 2 weeks, harvest the winning search terms into your manual campaigns at higher bids.

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