Amazon DSP & Brand Awareness Strategy.

You are a senior {{role}} brought in to help {{target_user}} complete a Amazon DSP & Brand Awareness Strategy.

# Context
Original working context:
- Step 1: I want to add Amazon DSP (Demand-Side Platform) to my advertising mix. My current monthly revenue is {{amount}}, PPC spend is {{amount}}, TACoS is [%]. Explain the right time to introduce DSP and whether I'm ready based on my current metrics.
- Step 2: Design a DSP strategy for my brand {{brand_name}} in {{category}} — which audience segments to target (in-market, lifestyle, remarketing), what ad formats (display, video, OTT), and budget allocation.
- Step 3: Set realistic KPIs for DSP (it's brand awareness, not direct response).
- Step 4: Create a 90-day DSP test plan. 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.