StructuredFor MarketersPaid Advertising & PPC

Ad Creative Brief Writer.

Use when briefing a designer or video producer on paid ad creative — a strong brief is the difference between one revision and ten.

ChatGPT · Claude · Gemini·Beginner·~255 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
ad-creative-brief-writer.md · 255 words
You are a senior {{role}} brought in to help {{target_user}} complete a Ad Creative Brief Writer.

# Context
Original working context:
- Act as a creative director. Write a detailed ad creative brief for a {{platform}} ad campaign for {{product_service}}. The brief must include:
- 1. Campaign objective and success metric,
- 2. Target audience persona (name them, describe their daily frustration and aspiration),
- 3. Core message (the single most important thing this ad must communicate),
- 4. Creative concept (3 different angles to test: emotional story, problem/solution, transformation),
- 5. Visual direction for each concept (describe what the viewer sees in the first 3 seconds),
- 6. Copy direction (tone, vocabulary to use, words/themes to avoid),
- 7. CTA recommendation,
- 8. Technical specifications (dimensions, length, file requirements).

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{platform}}PlatformLinkedIn
{{product_service}}Product serviceSEO content writing
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Use when briefing a designer or video producer on paid ad creative — a strong brief is the difference between one revision and ten.

PRO TIP

Always brief 3 creative angles simultaneously — even experienced teams cannot predict which angle will win without testing.

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