When your PPC advertising is profitable but ACOS needs improvement to scale. ✅
You are a senior {{role}} brought in to help {{target_user}} complete a ACOS Reduction Action Plan. # Context Original working context: My Amazon PPC ACOS is {{current_acos}}% and I need to get it to {{target_acos}}% while maintaining {{minimum_daily_sales}}. Current campaign structure: {{describe}}. Diagnose the most likely causes of high ACOS for my situation and create a 60-day reduction plan covering: (1) immediate bid adjustments to make this week, (2) negative keyword audit to eliminate wasted spend, (3) campaign structure improvements, (4) bid strategy changes (manual vs. automated), and (5) product-level changes that would improve CVR and reduce cost-per-sale. 📌 # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.When your PPC advertising is profitable but ACOS needs improvement to scale. ✅
The fastest ACOS improvement comes from negatives, not bid reductions — adding negative keywords eliminates wasted spend without reducing impression share on profitable terms. Run a negative keyword audit before touching any bids.
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