Use when designing a public health messaging campaign for disease prevention, outbreak response, or health promotion.
You are a senior {{role}} brought in to help {{target_user}} complete a Public Health Messaging Campaign. # Context Original working context: - Act as a public health communication specialist. Design a health promotion and risk communication campaign for: Health issue: {{disease_risk_behaviour_outbreak_vaccination}} Target audience: {{community_demographic}} Campaign goal: {{awareness_behaviour_change_uptake_reassurance}} Channels available: {{social_media_community_radio_posters_health_workers}} Timeline: {{campaign_duration}} - Step 1: Apply the Health Belief Model to understand your audience β perceived susceptibility, severity, benefits, barriers, and cues to action. - Step 2: Write the core message hierarchy β primary message (one sentence) and 3 supporting messages. - Step 3: Write channel-specific content for 3 channels: social media post (3 variations), community-facing poster headline and key points, and a health worker talking points guide. - Step 4: Write a message for hard-to-reach or vaccine-hesitant segments specifically. - Step 5: Design a 4-week campaign calendar with content sequencing. - Step 6: Write 3 evaluation questions to measure campaign reach and behaviour change intent. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Use when designing a public health messaging campaign for disease prevention, outbreak response, or health promotion.
Fear-based messaging increases anxiety without behaviour change β messages that emphasise self-efficacy ('here is what YOU can do') consistently outperform threat-focused messaging alone.
Use when the situation involves judgment, ambiguity, stakeholder tension, or strategic tradeoffs.
Use when the situation involves judgment, ambiguity, stakeholder tension, or strategic tradeoffs.
Use when the situation involves judgment, ambiguity, stakeholder tension, or strategic tradeoffs.
Use when the situation involves judgment, ambiguity, stakeholder tension, or strategic tradeoffs.