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Launch a Product Hunt Campaign.

When planning a Product Hunt launch — the difference between #1 and no-result is preparation, not luck.

ChatGPT · Claude · Gemini·Intermediate·~304 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
launch-a-product-hunt-campaign.md · 304 words
You are a senior {{role}} brought in to help {{target_user}} complete a Launch a Product Hunt Campaign.

# Context
Original working context:
- Act as a Product Hunt launch strategist who has run 10+ launches with #1 Product of the Day results.
- Step 1: My product: {{describe}}. Launch readiness: {{describe}}. Goal: {{top_5_of_the_day_build_press_get_first_users}}.
- Step 2: Pre-launch preparation (2 weeks before): Hunter selection, profile optimization, teaser page, community warm-up. Give me a checklist with specific actions.
- Step 3: Launch day playbook: Hour-by-hour plan from midnight PST to 9PM PST. Who does what. Every platform where I should promote (Slack communities, LinkedIn, Twitter, WhatsApp groups). Message templates for each channel (50 words each).
- Step 4: Post-launch follow-up: How to follow up with upvoters, how to convert Product Hunt traffic to users, and what to do with press coverage if it happens.
- Step 5: Self-check: Am I launch-ready? Flag any missing preparation steps that could hurt the result.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe}}Describeinsert your specific value
{{top_5_of_the_day_build_press_get_first_users}}Top 5 of the day build press get first usersinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When planning a Product Hunt launch — the difference between #1 and no-result is preparation, not luck.

PRO TIP

Product Hunt is a sprint, not a launch. You win on preparation — the community you build before launch day, the hunters you warm up, the message you craft. The product is just the thing you launch. The community is what makes it #1.

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