When you want to make your best marketing free — engineer word-of-mouth systematically.
You are a senior {{role}} brought in to help {{target_user}} complete a Design a Referral & Word-of-Mouth Marketing Strategy. # Context Original working context: - Step 1: My product: {{describe}}. Current NPS: {{score_or_unknown}}. How most new customers currently find me: {{describe}}. Is my product 'naturally shareable'? {{yes_no_somewhat}}. - Step 2: Analyze my word-of-mouth potential: What percentage of my customers are likely promoters (NPS 9-10)? What would make a customer naturally recommend me? What's the friction that prevents them from recommending? - Step 3: Design 3 word-of-mouth triggers: These are product moments, messaging moments, or service moments that make customers want to tell someone else. For each trigger: what it is, when it happens, and how to engineer it. - Step 4: Build the referral amplification system: How to capture referral intent when it's highest (post-purchase, post-success moment), the referral mechanic, and how to make sharing frictionless. - Step 5: Write a 60-day word-of-mouth launch plan: Specific actions to take to generate the first wave of organic referrals from existing customers. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.When you want to make your best marketing free — engineer word-of-mouth systematically.
The most powerful word-of-mouth is not the referral program — it's the moment a customer is so delighted that they pull out their phone and tell a friend without any incentive. Design the product and service to create those moments. The referral program just captures what's already happening.
Validate this business idea rigorously. Assess market size, competition, feasibility, and risk. Give an honest recommendation — do not flatter.
Conduct a structured competitor analysis. Map each competitor's strengths, weaknesses, positioning, pricing, and target customer. Identify the market gaps your business can own.
Write the complete narrative for a 10-slide pitch deck. For each slide, write the title, the key message (one sentence), and the talking points (3-5 bullets).
Recommend a pricing strategy with full rationale. Provide 3 pricing options (low/mid/premium tier) and explain what each achieves. Recommend one as optimal for the stated goal.