When new logo growth slows — expansion revenue from existing customers is the most capital-efficient growth motion.
You are a senior {{role}} brought in to help {{target_user}} complete a Design a Customer Expansion Revenue Strategy. # Context Original working context: - Step 1: My product: {{describe}}. Current NRR (Net Revenue Retention): {{or_unknown}}. Revenue from existing customers vs new customers: {{describe}}. My expansion revenue opportunity: {{describe}}. - Step 2: Map the expansion opportunity: For my top 10 customers, what is the whitespace? How much more could they spend with me if we had the right product or packaging? - Step 3: Design the expansion motion: What triggers the expansion conversation? (Usage thresholds, new use case discovery, new team member, business growth.) For each trigger: playbook for the expansion conversation. - Step 4: Build the cross-sell/upsell framework: Which products or features to sell to which customers, in what sequence. Write the expansion conversation script (not a sales pitch — a value discovery conversation). - Step 5: Create the expansion revenue plan: Monthly expansion revenue target, activities to generate it, and how to measure whether the expansion motion is working. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.When new logo growth slows — expansion revenue from existing customers is the most capital-efficient growth motion.
The best time to sell to a customer is right after they've bought. They've already made the decision to trust you. Expansion revenue rewards that trust — but only if the next offer creates genuine new value. Expansion without value is just extraction. Expansion with value is partnership.
Validate this business idea rigorously. Assess market size, competition, feasibility, and risk. Give an honest recommendation — do not flatter.
Conduct a structured competitor analysis. Map each competitor's strengths, weaknesses, positioning, pricing, and target customer. Identify the market gaps your business can own.
Write the complete narrative for a 10-slide pitch deck. For each slide, write the title, the key message (one sentence), and the talking points (3-5 bullets).
Recommend a pricing strategy with full rationale. Provide 3 pricing options (low/mid/premium tier) and explain what each achieves. Recommend one as optimal for the stated goal.