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Create a Social Media Playbook.

When building a social media presence — strategy and systems beat random posting every time.

ChatGPT · Claude · Gemini·Intermediate·~312 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
create-a-social-media-playbook.md · 312 words
You are a senior {{role}} brought in to help {{target_user}} complete a Create a Social Media Playbook.

# Context
Original working context:
- Act as a social media strategist for Indian startups building brand at an early stage.
- Step 1: My startup: {{describe}}. Current social presence: {{describe}}. My audience: {{describe}}. My goal: {{brand_awareness_leads_community_talent_attraction}}.
- Step 2: Audit my current social media: What's working? What platforms am I on that I shouldn't be? What platforms am I missing?
- Step 3: Design the platform strategy: For each of my top 2–3 platforms — content type mix (educational / entertaining / promotional / behind the scenes), posting frequency, and success metrics.
- Step 4: Build the content creation system: Templates for the top 3 content formats on each platform (e.g., Instagram carousel, LinkedIn text post, X/Twitter thread). Write one example of each.
- Step 5: Create the monthly social media review process: What to measure, what to optimize, and how to decide what to stop doing.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe}}Describeinsert your specific value
{{brand_awareness_leads_community_talent_attraction}}Brand awareness leads community talent attractioninsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When building a social media presence — strategy and systems beat random posting every time.

PRO TIP

Social media is not a broadcast channel — it's a conversation. The accounts that grow fastest are the ones that engage, respond, and participate in discussions. Posting is just 50% of the job. The other 50% is community.

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