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Competitive Analysis for Positioning.

When you feel like one of many and can't articulate why clients should choose you.

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~200 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
competitive-analysis-for-positioning.md Β· 200 words
You are a senior {{role}} brought in to help {{target_user}} complete a Competitive Analysis for Positioning.

# Context
Original working context:
- Act as my brand strategist. I'm a freelance {{service_provider}} competing with {{competitor_type}}. Analyse the competitive landscape:
- 1. What are most {{service}} freelancers saying?
- 2. What language are they using?
- 3. What are clients complaining about in reviews?
- 4. What's the gap no one is filling?
- 5. How should I position my service to stand out? Deliverable: differentiated positioning statement.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{service_provider}}Service providerSEO content writing
{{competitor_type}}Competitor typeinsert your specific value
{{service}}ServiceSEO content writing
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When you feel like one of many and can't articulate why clients should choose you.

PRO TIP

Read competitor reviews β€” the complaints are your positioning opportunities.

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