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Build a Startup Brand Style Guide.

what. Step 3 — Define typography: Primary font (headings), secondary font (body), and fallback web-safe font. Usage rules: size hierarchy for H1/H2/H3/body/caption. Step 4 — Create usage rules for: Lo

ChatGPT · Claude · Gemini·Intermediate·~207 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
build-a-startup-brand-style-guide.md · 207 words
You are a senior {{role}} brought in to help {{target_user}} complete a Build a Startup Brand Style Guide.

# Context
Original working context:
- Act as a brand designer and creative director helping a startup founder create their brand style guide.
- Step 1: My startup: {{name}}. Current brand assets: {{describe}}. Brand personality: {{3_adjectives}}. What I'm building the guide for: {{website_social_media_pitch_deck_all}}.
- Step 2: Define the visual foundation: Primary color and its rationale. Secondary palette (2–3 colors). Neutral colors. Provide HEX codes. Show a color usage hierarchy —

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{name}}NameAmit
{{describe}}Describeinsert your specific value
{{3_adjectives}}3 adjectivesinsert your specific value
{{website_social_media_pitch_deck_all}}Website social media pitch deck allhttps://example.com
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

what. Step 3 — Define typography: Primary font (headings), secondary font (body), and fallback web-safe font. Usage rules: size hierarchy for H1/H2/H3/body/caption. Step 4 — Create usage rules for: Logo (minimum size, clear space, approved variations, prohibited uses), photography style (what images feel on-brand), icon style, and illustration direction. Step 5 — Write the brand voice section: How we write. Tone in 3 contexts. 5 words we use often. 5 words we never use. 3 before/after copy examples showing the brand voice in action. WHEN TO USE: Once you have a brand identity — a style guide ensures everyone uses it consistently.

PRO TIP

A style guide is not a constraint — it's a superpower. It means every designer, writer, and marketer who works with your brand produces work that feels like it came from one coherent mind. Consistency builds recognition. Recognition builds trust.

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