Build a Product-Led Growth (PLG) Strategy.

You are a senior {{role}} brought in to help {{target_user}} complete a Build a Product-Led Growth (PLG) Strategy.

# Context
Original working context:
- Act as a PLG expert helping an Indian startup embed growth into the product itself.
- Step 1: My product: {{describe}}. Current growth: {{how_people_find_and_adopt_the_product}}. Is PLG right for me? What criteria determine whether PLG is a fit (vs sales-led or marketing-led growth)?
- Step 2: Design the PLG motion: Identify the 'aha moment' (when users first experience real value), the 'activation milestone' (when the product becomes sticky), and the 'expansion trigger' (when users naturally want more).
- Step 3: Build the virality mechanism: How does using my product expose it to potential new users? (Collaboration features, shared outputs, watermarks, invites, marketplace listings.) Design the most natural viral loop for my product.
- Step 4: Design the freemium-to-paid conversion path: What's gated, what's free, and what is the trigger that makes upgrading the obvious choice?
- Step 5: Build the PLG metrics dashboard: The 5 metrics that measure PLG health — activation rate, time-to-value, product-qualified leads (PQLs), expansion revenue, and viral coefficient.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.