AgenticFor Small Business OwnersMarketing & Brand Building

12-Month Marketing Calendar.

When marketing is reactive and inconsistent — to build a proactive plan for the full year.

ChatGPT · Claude · Gemini·Intermediate·~238 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
12-month-marketing-calendar.md · 238 words
You are a senior {{role}} brought in to help {{target_user}} complete a 12-Month Marketing Calendar.

# Context
Original working context:
- Build a 12-month marketing calendar for {{business_name}}, a {{type_of_business}} with a monthly marketing budget of ₹{{amount}}.
- Step 1: Map the key seasonal peaks and festivals relevant to {{business_type}} in India (Diwali, Holi, Republic Day, local festivals).
- Step 2: Plan a campaign theme for each month with primary channel.
- Step 3: Assign budget allocation across channels (offline, digital, WhatsApp).
- Step 4: Write a promotional angle for each of the 4 biggest sales seasons.
- Step 5: Create a weekly marketing task rhythm (what to do every Monday, Wednesday, Friday).

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{business_name}}Business nameAmit
{{type_of_business}}Type of businessinsert your specific value
{{amount}}Amount$5,000
{{business_type}}Business typeinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When marketing is reactive and inconsistent — to build a proactive plan for the full year.

PRO TIP

Plan festival campaigns 6 weeks in advance — Diwali campaigns started in early October consistently outperform those launched in the last week before the festival.

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